The Grinch Steals Honda’s Holiday Campaign

In partnership with Universal Pictures and Illumination‘s Dr. Seuss’ The Grinch, Honda has discovered that their Happy Honda Days event was stolen by the Grinch during Sunday television programming, leaving an empty Honda dealership and spreading unhappiness across the automaker’s annual holiday campaign. The Grinch canceled Honda’s annual sales event because it was simply too happy and today, he has taken over the brand’s Twitter channel (@Honda), where he shares unhappy and unmerry holiday comments, featuring the hashtag #GrinchTakeover. Fans will want to follow along to see what else the Grinch may be scheming — or if Happy Honda Days can be saved.

The Grinch is also using Honda’s Instagram, Facebook, Snapchat and YouTube channels to spread word about his Twitter takeover.

“As much of a cynical grump as the Grinch can be, we’ve got a hunch we can help him have a change of heart and save Happy Honda Days,” said Susie Rossick, assistant vice president of Honda Marketing. “The Grinch is an iconic holiday character with a nostalgic appeal that entertains the whole family, and now he is putting a new spin on our Happy Honda Days sales event that is sure to break through the clutter of traditional holiday advertising.”

Fans can tune into NBC‘s TODAY with Kathy Lee and Hoda on Nov. 20 and E!‘s No. 1 Snapchat show, The Rundown, on Nov. 19 and 21 to see what else the Grinch is planning and if Happy Honda Days will become once again a joyful time of year.

In theaters now, The Grinch stars Academy Award®-nominated actor Benedict Cumberbatch as the voice of the title character in the story of a cynical grump who goes on a mission to steal Christmas, only to have his heart changed by a young girl’s generous holiday spirit. Funny, inspiring and visually stunning, The Grinch tells a universal story about the redemptive power of kindness and the true spirit of Christmas. As a marketing partner of the film, Honda’s campaign includes two TV commercials, digital media, social media posts and NBCUniversal custom content featuring the Grinch.